How Lyn Alden gained over 5 million views from a single video with tranches
PROBLEM
The format and distribution of a 538-page book limited its potential to reach millions
Lyn Alden had created something remarkable with "Broken Money" - a 538-page depth of insight into money and banking that could reshape how people think about finance.
But in an attention economy, the format of your message is just as crucial as the message itself. The challenge wasn't just about reaching more people—it was about transforming a static book into a dynamic asset that could create lasting impact.
The Challenge:
- Premium content trapped in a legacy format
- Changing audience preferences for information consumption
- Need for content mobility across platforms
- Desire to maximize return on content investment
SOLUTION
Packaging the core ideas into a 30-minute explainer video
While Lyn focused on her work, we took the book's existing materials and created a 30-minute explainer video. Our streamlined process delivered maximum impact with minimal client involvement:
- Content structuring and refinement
- Scripting and storyboarding
- Custom illustrations and animation
- Final rendering and launch strategy
Worth noting: Our refined async workflow delivered the entire project in 4 months without a single meeting—maximum impact, minimum overhead.
Results
A viral video that industry leaders couldn't ignore
In a crowded content landscape, the video didn't just perform—it dominated.
- 3.7M views (all organic reach without paid advertising) in the first 14 days
- Engagement from multiple industry titans
- Continuous organic sharing months after launch
And when Coinbase's CEO, Brian Armstrong, engages with your content, you know you've created something that cuts through the noise.
"I wanted this video to be high quality, not mid. That requires an animator and storyboarder who truly understands the subject matter."
