How EPB Research gained 8 million views in 180 days with tranches

PROBLEM

EPB Research's economic analysis was valuable but hard to share with a wider audience

Eric Basmajian, Founder of EPB Research, had mastered economic analysis. But having great insights wasn't enough—he needed to make his firm's expertise accessible to a wider audience.

EPB faced a clear challenge: how to transform complex topics into engaging content without creating an overwhelming production process.
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To cut through the noise, Eric needed a partner who could:

• Transform existing research into compelling video content
• Build an automated system for consistent content delivery
• Convert viewers into qualified leads through strategic distribution

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"Being the first person to explain a complex topic in an understandable way is an experience that my clients never forget."

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SOLUTION

Creating an automated system to turn economic reports into engaging video content

Working closely with Eric, we developed a systematic approach to turn EPB's complex analysis into engaging video content.

And within the first 50 days, one video reached 1.5 million organic views on YouTube.

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This approach transformed EPB's content operation. Beyond just growing their audience, it established EPB Research as a distinctive voice in economic analysis—creating a steady stream of qualified leads while letting Eric focus on what he does best: delivering valuable insights.

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"The production quality of the videos deserves special mention. The high-definition visuals and immersive experience is something that clients have told me belongs on Netflix."

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‍Results

EPB Research helps millions understand complex economics through engaging videos

Since partnering with tranches, EPB Research achieved:

• Millions of views organically through repurposed videos
• Consistent inbound leads through video content
• Significant growth in subscriber and client base
• Recognition as an innovative voice in economic research

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Eric views tranches as an integral partner in EPB's growth, noting how we've consistently elevated their content while preserving the quality and integrity of their analysis.

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"The process was enjoyable every step of the way with ample communication and a refusal to settle until every detail was perfected."